//RAC MSC TRAVEL CENTRE
RAC MEMBERS SERVICE
DIANELLA SHOPPING CENTRE
RAC engaged Designfit to assist them with the design and fitout of their new retail Travel Centre in Dianella Plaza.
Designfit worked closely with all stakeholders at RAC, including brand, and the retail design managers at the centre to create a shopfront and internal fitout that will act as a new precedent for RAC retail fitouts moving forward.
Natural timbers and textured commercial grade fabrics add vibrancy and warmth to the space. Adding interest and providing a subtle extension of the RAC brand and what the company represents. Varying the floor finishes helped to zone space without enclosing the restricted amount of usable space in the tenancy.
Designfit wanted to introduce a concept that had changeable elements and fixed assets that would help showcase RAC messages and branding without flooding the space. This was accomplished through the integration of LED screens, TV displays and fixed graphics.
Designfit completed the demolition and fitout works over the Christmas period to ensure the client’s handover dates were met.